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Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Videos

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Layhour Sao, Rebecca L. Norris
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Sao and Norris (2016a, June 15). Leveraging and empowering Cambodia's other half. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-and-empowering-cambodia-s-other-half


Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Videos

Artificial Intelligence algorithms

This presentation will illustrate how AI algorithms on big data sources (social media, search, e-commerce, Internet of Things, Mobile data) can be developed and applied for transforming consumer insights and marketing programs. This transformation...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Das, S. (2016a, June 15). Artificial Intelligence algorithms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-algorithms-8675


Videos

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Mark Whiting, Namita Mediratta, Karen O'Hara, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Whiting, Mediratta, O'Hara and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost-


Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


Videos

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler, Phong Huynh
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Rossini, Chan, Ashok, Koehler and Huynh (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue


Videos

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Irene Joshy, Hamsini Shivakumar
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Jain, Joshy and Shivakumar (2015a, June 15). Leveraging qualitative for indigenous innovations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-qualitative-for-indigenous-innovations